Oh Britney You're So Fine, You Blow My Mind

Did you know that Britney Spears changed the focus of the fragrance industry when in 2004 she launched Curious? 

100 million dollars in sales in 5 weeks worldwide gets peoples attention, they were curious indeed. Some of us die hard fragrance purists waited to see if this was a passing trend. Celebrities have launched their own fragrances before. They stayed a little while and then they became a tv shopping speciality.

A fragrance house is steeped in history, inspiration and emotion which takes time to develop. Celebrity fragrances capture the moment when they are working on a new project or concept. 
Customers wanted more so flankers where created to test the market a little further with Curious In Control and then Curious Heart and it sold very well. This wasn't a trend, it was a new direction. 

Justin Beiber launched his first fragrance for girls and he is a guy. It worked.

The video at the top of this blog is Britney playing to one of her strengths, she can dance. Dazzle the world with your strengths too.

KMR